The NEX-F3 is the new entry-level interchangeable lens cam from Sony and can be yours to own from £530 with a June release date.
Inside there's a 16.1MP APS CMOS sensor and a third gen Bionz imaging processor (seen in the Sony a77) and we reckon the new design makes the outside of this CSC pretty tempting too.
Also on board is a 180 degree tiltable display and a pop-up flash, which was missing from its predecessor the NEX-C3, plus the NEX-F3 comes rocking ISO skills up to 16,000 and Full HD video.
Watch out for a full Stuff.tv review to see if the NEX-F3 has got the imaging goods.