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The Nike+ FuelBand has landed in the UK, bringing fitness fiends another way to measure your daily activity and start improving your health. The Nike+ FuelBand joins a host of fitness tech currently swamping the market which includes the Fitbit Ultra and the Motorola MOTOACTV.

With Nike’s usual design flair, the Fuelband is super-light, while the LED display is an elegant activity monitor. It may look like a charity wrist band, but the curved edges and soft rubber outing make this easy to wear every day.

A three-axis accelerometer tracks your movement throughout the day and uses Nike’s special algorithm to convert it into the amount of “Nike Fuel” burned. You can customise daily targets and track steps taken and calories dispatched. Simple, but useful.

Setting targets, sharing stats and competing with pals is a doddle. All info auto-syncs with the web tools when you plug into your computer via USB and there’s an app (iPhone-only) for on-the-go updates. It’s addictive, idiot-proof and feels as fresh as you don’t after a run.

Features: Accelerometer

Connectivity: Bluetooth 2.0, USB

Storage: None

Size/weight: Small: 147mm/27g, Medium: 172mm/30g, Large: 197mm/32g

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